News

Kaspersky Lab Named Pc.com Top 10 Power Brand Of The Year 2009
And Voted Best Anti Virus Software.

Independent panel of judges and readers agree on the brand’s dominance and appeal


Kuala Lumpur, February 10, 2010 – Kaspersky Lab, a leading developer of secure content management solutions, has been named one of the Top 10 Power Brands by PC.com, a Malaysian ICT magazine. It was also voted ‘Best Antivirus Software’ by readers of the magazine.

Best Anti-Virus of The Year 2009	Top 10 Power Brand of The Year 2009

The PC.com Power Brand award is given to brands that are considered top players in all categories and are a favorite of many users. Candidates for the Top 10 Power Brands are selected based on leadership in the industry based on market share, the growth of the brand compared to the industry as a whole, thought leadership, brand recall and corporate citizenry among other criteria, before being voted on by a panel of independent judges. Currently Kaspersky Lab holds approximately 50% of the personal information technology software market in Malaysia and is looking to increase its share of market in 2010.  The brand offers wide-ranging protection against all forms of threats such as viruses, spyware, hackers and spam. It protects over 300 millions systems globally ranging from work, home and mobile users.

According to Ms Gun Suk Ling, the Managing Director of Kaspersky Lab, South East Asia, the awards reflects users’ confidence in the brand.

(From L-R) Mr. Selva Rajan - Publisher of PC.com, Ms. Gun Suk Ling - Managing Director of Kaspersky Lab (SEA)

“It was a tough climb to becoming the leading Malaysian brand for consumer information security solutions but we have made it, thanks to the confidence and trust of users across all segments from individual home users to large corporations,” Ms Gun said.

She added that being voted ‘Best Antivirus Software’ by readers was proof that the brand had succeeded in winning both the minds and hearts of the Malaysian users.

“At the end of the day a brand is only as strong as the support it receives from its customers, and we are proud to say that Malaysian users are among the most supportive of our brand across the entire South East Asian region. We deeply appreciate their support and their votes, nominating us as their best anti-virus solution,” said Ms Gun.

According to Mr. Selva Rajan, publisher of PC.com magazine Kaspersky Lab’s growth in the Malaysian market has been phenomenal in light of the economic downturn in 2008 and 2009.

“Kaspersky Lab has achieved growth and increased their market share during a time when other anti virus vendors have been struggling. They have introduced industry defining, quality products at price points that consumers are willing to pay for even during tough times, and have succeeded in creating high recall for their brand, making them a natural choice to receive PC.com’s Top 10 Power Brand Award,” Mr.Selva Rajan explained.

Kaspersky Lab introduced Kaspersky Internet Security 2010 in July 2009 to offer even better protection against cyber threats with incomparable on-line safety whilst protecting files, music and photos from hackers.

Last year, Kaspersky Lab launched the K-Klub online user community to provide a forum for passionate Kaspersky users to share their user experience, interests and exchange ideas while interacting with other Kaspersky fans.

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